THE SOCIAL EXPERIMENT

LIMITED CONCEPT 16/10/2023

This collection was born from our commitment to innovation and our drive to create something different.

We found the technology to personalize each piece with the customer’s own Instagram.



The result was our first Limited Concept — and the biggest experiment in the world: a campaign where we invited everyone to try any T-shirt they saw with our Limited Concepts patch.

Limited units only.

instories_EEC70F9D-E5AB-457F-91B5-14D75CF65EDF.png
instories_B9512F6D-6E4D-4DDC-9817-37999C17EEAD.png
instories_DD5D6537-5C67-4B41-8B1F-C7F3E0D07C89.png
instories_183983F2-3C13-4664-92EB-75012DF76657.png