GOATED MENTALITY

Goated comes from “GOAT” — Greatest of All Time — and that mindset has been one of the core pillars of this project from the start.

We knew it was time to take things further, so we spent months working on the brand’s biggest collection yet — with the best fit and quality we’ve ever made.

P.S: The grandpa below almost joined the shoot.

Each piece is designed not just as a fashion item, but as a vehicle for dialogue.

Doing things differently.